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DESIGNing WITH
Purpose

I'm Valeria and I turn ideas into visuals that feels alive

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Branding.
Digital Design.
Visual Storytelling.

I design bold visual identities shaped by culture, colour, and intention. From branding to digital experiences, my work is built to connect and leave impact.

Meet the designer

Design That Speaks, Strategy That Works

I blend creativity and strategy to build meaningful visual experiences across digital and print platforms

EDITORIAL & PRINT DESIGN

Magazine layouts, posters, brochures, and print materials with strong visual storytelling

BRANDING & IDENTITY

Crafting logos, brand systems, and visual identities that reflect personality and purpose

DIGITAL
& SOCIAL
DESIGN

Engaging social media content, campaign visuals, and digital assets designed for impact

Visual Stories,
THOUGHTFULLY DESigned

Featured Projects

Roots & hops

A nature-inspired Canadian craft beer brand identity and packaging
Graphic Design
Branding
Packaging Design

Hi-Ignition Fit Lab

The Moka Club

A coffee shop branding and packaging project that captures the social spirit of coffee culture.
Packaging
Branding
graphic design

Latino Fest

A festival event pass and a landing page design for a Latin music and culture festival
Illustration
Brand Design
Packaging Design

Lumora

A Canadian wellness brand inspired by the Northern Lights
Packaging Design
Branding
Social media Design

Origins

A clothing brand inspired by Salvadoran culture and designed to connect heritage with modern fashion
Clothe & Branding Design
Graphic Design
Illustration
View all

let's create

impactful designs.

Valeria Barrera
Gaphic Designer
Designing with  purpose
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Designed by Valeria Barrera